Learning Management Systems –  A Growing Market of Today

The Internet era has revolutionized different industries and has introduced a digital practice widely known as eLearning. The beneficial impact of eLearning is shown by market research prediciting an astonishing  market value growth from  $9.2 billion in 2018 to $ 22.4 billion by 2023.[1]


The North American market is deemed as more receptive and inclined to the implementation of   eLearning. The U.S and Canada are believed to have intergrated LMS systems with the aim of ensuring the improvement of educational methods. A traditional approach to learning processes are not suitable for today’s students/employees; contemporary solutions are a mandatory in facilitating the required knowledge/skills, especially for tech-savvy generations. The education industry must keep up with the needs of the youth – interactive approaches while pursuing knowledge.


Various reasons have driven the escalation in value including the necessity to educate and train a large number of people in an efficient and convenient matter, less time-consuming training sessions (the Brandon Hall Group’s HCM Outlook Survey[2]  conducted in 2017 noted that eLearning can decrease employee training time up to 60% as the process is performed directly at the workplace. Globalization has caused a significant increase in employee training and established  constant development as a modern principle. Versatility is a core feature of eLearning as it enables customization of different learning/testing requirements. Companies have realized the flexibility eLearning provides and as a result, 72%[3]  of firms believe this is the main factor in outperforming business competitors.



The dynamic nature of modern businesses combined with the fast-paced market represents a serious issue among employers. The eLearning methodology ensures keeping the employees up to date with the latest trends and requires an effective solution which provides continuity in gaining current knowledge. Being perceptive to rapid changes dictated by digitalization is an imperative in the workplace of the 21st century.

 In addition, eLearning is an adequate solution for the more introvert employees. Simultaniously, trainees are more likely to avoid uncomfortable situations if they fail to answer a question or present a solution fit for a particular business problem. The key to eLearning implementation is adaptation to the needs of employees/students (digital learning will eventually become the primary approach in education).

As a result of the  eLearning market expansion, learning management systems (the power systems behind eLearning)  have proven to be crucial in the expansion of digital learning in diverse industries: government institutions, startups, enterprises etc. LMS is a software application based on web technology for creating specific content, evaluating user performance and managing the learning process. Scalable results, tracking and reporting is automatic and in real time.

Driven by the progress in eLearning, YouTestMe was created as a innovative software testing platform delivering numerous features and options suitable for both corporate and academic learning/training:

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[1] https://www.marketsandmarkets.com/Market-Reports/learning-management-systems-market-1266.html

[2] https://www.brandonhall.com/blogs/brandon-hall-group-research-published-june-5-june-11/

[3] https://elearningindustry.com/top-elearning-statistics-2019